seo

Every attorney should be familiar with the legal principle “ignorance of the law is no excuse” or ignorantia juris non excusat. For the most part, the same can be said for the rules surrounding search engine optimization (“SEO”). Given the excessive amount of SEO snake oil peddled online, it is...

New York State Attorney General Eric T. Shneiderman announced in September that 19 search engine optimization firms and private companies agreed to pay fines exceeding $350,000 (in the aggregate) and cease creating fraudulent reviews online. The year long "Operation Clean Turf" was targeted at...