The election was ultimately decided on the issues, not the personalities. Those issues were:

1. Illegal immigration (on a massive scale designed to subvert democracy by turning red states blue)

2. Inflation and budget deficits, national debt

3. Foreign policy that has resulted in dangerous wars in Ukraine and Middle East

4. Presidential abuse of power (Biden illegally cancelling student loan debt and trying to force private employers to require their employees to have COVID vaccine shots, and many other administrative abuses of the Deep State without congressional approval).

At some point, even though a lot of people don't like Trump as a person, the issues became the deciding factor.

The Democrats tried to make abortion an issue, but Trump specifically excluded abortion from the Republican Platform at the convention, and said he does not support federal legislation on the subject. In several red states, the voters approved binding referendums to legalize abortion (at least to some degree), even though that particular state went for Trump in the election, and there is nothing inconsistent with that.