Trademark brand names

[guestposter]

if there is a company out there called tower, can i call my company tower rise but just put the name tower on my product??

 

[Michael Wechsler]

It depends upon whether there will be a likelihood of confusion between you and the other company and, moreso, if either name can be trademarked. For example, you can't called a water tower "tower" brand because that is what it is. That won't pass the test for a trademark. Now let's say you are selling Tower shoes. The question then becomes whether Tower Rise shoes might be confusing to the members of the public as being from only one vendor.