Help with replying to Trademark Examiner

[chrisjchrisj]

Jurisdiction

California

I have applied for a US trademark and received a reply from the examiner stating, essentially,
that the specimen doesn't show the mark associated with the services claimed in applicant's identification, the specimen shows a website allowing users to upload media for entertainment purposes, but the applicant's identification outlines a website allowing that function but for business purposes.

So, does this mean I need to reply with a new classification?

Also, if I reply with a different classification and the examiner doesn't think it's correct again, what happens next?

Is there a cost every time I submit a response?

Thanks, I look forward to being enlightened

 

[zddoodah]

So, does this mean I need to reply with a new classification?

The first paragraph of your post -- to the extent I can understand it -- suggests that you should be seeking a patent, not a trademark.

I strongly suggest you confer with a local intellectual property attorney because the only you're going to get this figured out is for a knowledgeable attorney to review exactly what it is you're doing and the documents you have submitted so far.

 

[chrisjchrisj]

Thanks for your reply.
The trademark is for a service mark.
Any other replies/help will be appreciated.