Date: 17 May 2006
A Yorkshire based company whose haircare products are widely used in professional salons appeared before Cirencester Magistrates Court this week to face charges of supplying electrical products which were unsafe.
Jemella Ltd. of Bradford, West Yorkshire, the company behind the ghd ("good hair day") brand, pleaded guilty on 15 May to two offences of selling ceramic hair straightening irons which failed to comply with strict safety laws intended to protect consumers from the hazards of electrocution.
The prosecution brought by Gloucestershire County Council Trading Standards Service followed a complaint made by a Gloucester resident in January 2003 who had been alarmed to see flames and sparks coming from the product after the power cord failed.
As a result of the complaint, the Trading Standards Service commissioned an expert electrical safety report on the consumer's irons and two pairs of irons it subsequently purchased. In all three cases the experts reported that the irons failed to comply with the Electrical Equipment (Safety) Regulations.
The product, which retails for around £90 and is only sold over the internet and through salons, is imported into the UK by Jemella from Korea.
The Trading Standards Service brought proceedings in January 2004 but for two years the company mounted a legal challenge to the case. It was only on the first day of what was to be a five-day trial before Cirencester Magistrates Court that the company finally accepted that their product breached safety standards.
In passing sentence, Deputy District Judge Champion remarked that the case involved potentially serious breaches of safety standards which could give rise to a serious hazard for the user and that the company must have been aware of the problems. He also remarked that Jemella had fought the case at every corner when prosecution expert reports clearly showed a breach of the law. Judge Champion fined the company £2,250 on each of the two charges and took the unusual step of requiring Jemella to pay the Trading Standards Service its full prosecution costs of £35,705.
Roger Marles, Head of Trading Standards, said: 'This service takes complaints about electrical safety extremely seriously. Where the circumstances require it, we will prosecute companies that flout the law. In this case, there was substantial evidence of a breach of safety legislation. These were very expensive items and consumers should quite rightly expect the products they buy to be safe.'