In my state, attorneys have to have their photos on their ads. Maybe that's the rule in whatever state this guy is located, too. If it wasn't required, I certainly wouldn't put my face on that billboard. I'd be much to embarrassed to walk around in public and have someone recognize me as "that guy with the Just Because You Did It Doesn't Mean You're Guilty ad". I'm pretty sure that in my state the Attorney Regulation Counsel would have a serious problem with this one. It's a good thing people don't look for billboards when they need a tax lawyer.